struggling Super League encounter rain drought, this year's league to be smoothly rotated; 10 years for $ 200 million payable Nike, if we take this market in China leapfrogged Adidas, it is quite cost-effective business in a Dragon Drum in the 21st, 2009 in Zhengzhou Super League opened a big screen. & nbsp; & nbsp; & nbsp; in accordance with the provisions of the future, all the teams are required to wear Nike Super shirt. This requires a transition year, but the opener still to the foot of the Nike "face" - - the 21st night opener, Guangzhou Pharmaceutical team to wear Nike uniforms, the APB team, though still wearing Umbro uniforms, But Nike, Umbro has been acquired, it is one. Just a month ago, Nike's $ 15 million of "dowry" like a "reassurance" so that Chinese football has a new patron. In cooperation program in a decade, Nike sponsorship commitment will provide a total of more than two hundr Cheap air jordan 12 ovo ed million US dollars of Chinese Football Association. & nbsp; & nbsp; & nbsp; 10-year $ 200 million Last year's Super League, can be used to describe dismally. February 12, super major "keeper" gathered in Beijing. In accordance with the financial statements, each club received 750 cases of beer and a printer, plus 1.5 million yuan of "bonus." In the best years, "bonus" has reached 4 million. Faced with this situation, football managers and operators worried - this year the league sponsorship money where? years ago, company executives Super Lu Feng went to Italy to look for business cooperation. Just less than before, to find $ 40 million over a number of sponsorship and easy. "With the outbreak of the global financial crisis, companies in this area costs are reduced, especially sports-related business in the global sports industry are shrinking, companies are also spending money wisely . Retro jordans for sale "the person in charge of a club in northern told the" First Financial Daily. " eventually Nike's $ 15 million "gifts" so that all parties relieved. February 13, super company announced the program. The decade-long program of cooperation with the Chinese Football Association, Nike, with $ 15 million of the 2009 season as the base, then the annual sponsorship amount of about 10% increments, ten years after the expiration of Nike The total sponsorship amount to more than two hundred million US dollars. But compared with the Adidas sponsorship of nearly $ 500 million in six years, "China Team" In the past, the insiders opinion, Nike move, more like a football against China's "buy the dips." "The money is not a decimal, not to say that vote to cast, before we Chinese football market has made research and analysis, the market also has a plan." An insider denied this Nike collaboration racking our bra cheap foamposites ins, "buy the dips" behavior, but also he said that the current $ 15 million is not a Nike official figures reveal. In fact, before this collaboration, Nike has been supporting the development of Chinese football, in 2006, Nike had become a sponsor of the Super League, "We're more just reflected in the game ball , the referee clothing, signing players and other details. And like Shao Jiayi had our contract, in addition to the external transport of elite athletes to learn, we have done some work. "The source said that only in 2009, Nike and Super League The first phase of cooperation coming to an end, when it comes to renewal, the association plans to be more daring. In fact, in full contact with Nike at the same time, the Football Association also with several other big brands held talks. But for the Football Association, "with the whole package," the way to becoming the Super League outfit's spon Retro jordans for sale sorship program, Nike's most positive response. This mode of operation the first attempt in the Chinese football league system, also rarely seen in European football, but had lived in some other emerging countries soccer league. For example, Adidas, Nike headquarters in the United States had signed the American League, and is also a ten-year long-term contracts. Under "in the negotiations are reduced capital case, this decade can be considered a good start cooperation. For Nike, overwhelmed by the 'buy the dips' is to further expand market share in China ready. "The club official said. Chinese Football Association and Adidas signed in 2003 Super contract expires in 2010, Nike and super-exclusive cooperation is also starting in 2010, in 2009 just a grace period, to the time Nike will and the Chinese football counterparts. bet revival of Chinese football However, "buy the dips" After all, ther e is a risk, there is a lesson. April 2006, Infront company had to "buy the dips" approach won the "China Team" of business development and management rights. Wang, former president of China should be right Infront said in an interview with this reporter, said Chinese football, especially the Beijing Olympics Chinese football performance, he is full of confidence, "We have CBA, China Team and Super billboard business, although CBA development trend in recent years is very good, but football and are in accordance with the expected development of business plans to run, to reach the target is not a problem. " However, 2007 In 2008, the major game in the World Cup, each "GuoZiHao" defeat the way, this is a direct result of the "China Team" project in successive years are at a loss. "competitive situation under global sporting events, 'China Team' is also losing its two most important energy transfe cheap jordans for sale r viewer's attention after one extremely disappointed, few people pay II. Lack of resources caused by the transfer of players, lack of competitiveness. "China Sports University professor Yuan Dan, said in an interview with this reporter. "Chinese football in 2007, 2008, played a few games, although poor, but did not shake the status of China's largest sports project in the Chinese football lowest valley, people give it This enthusiasm is still high. This is, compared to other sports is difficult. "The source told reporters. So, Nike still hoping, "the first big sports" in China beat its rival. Nike in China currently has more than 4,000 stores, sales in China last year, more than 1.1 billion US dollars, an increase of more than 50%. While another figure is also noteworthy, related Harvard Business School survey data show that in recent years the Chinese market three brands Nike, Adidas, Li Ning cheap jordan shoes for men market share between 21%, 20%, 17%, Nike and Adidas is only one percentage point gap. This partnership, as part of the team temporarily to their apparel sponsor has a contract in 2009, Nike was not reluctant to individual clubs to use their equipment. But in 2010, a few pieces about in the body after the team freed, Nike will unify the super equipment, its old rival - Adidas, Mizuno and Kappa, will disappear together in the Super Stadium. Meanwhile, the Chinese football itself has to change. After the Olympic Games, state councilor in charge of Sports General Administration of Sport has to say in football things, express quite central to this concern, the General Administration of football must improve. "real change and so may still have to have enough generation of March will be when the exact message of reform and development of football we still have confidence that this is indeed more valu Cheap air jordans for sale able than gold." Beijing Guoan general manager Li Xiaoming in He said in interview with this reporter. However, the latest news that Ada will be postponed to be held in April. Prior to the news shows, this will be enough to launch a major reform measures on behalf of youth development. "If the reform measures to find the right words, Chinese football revival may take 10 years, if wrong, it may takes longer, with little hope of this generation." Guoan Club Vice Chairman Zhang Lu told reporters. As for what a generation, it seems that is not important, important is that Chinese football is on the rise, which Nike is the most important. However, in this 10-year journey, Nike and Super Can "feeling full journey to old age" is still unknown.traditional footwear giant BELLE group investment vertical e-commerce enterprises, and purchase online shoe brands and the first at the new supplier meeting. Ex cheap jordans for sale mens cellent buy CEO, Zhang Xuejun said, the goal is to become a better platform providers, rather than brands, the future will also expand sporting goods, bags, clothing and other products category. At the same time, as an important city in the Midwest market, the current excellent purchase has been determined to build warehouses in Chengdu, and has entered the siting phase.
$100 million investment in place, this year's revenue will break 600 million
from the second half of last year, with the sudden cooling of the capital market, the domestic e-commerce industry has also suffered rapid winter, and even some well-known electricity supplier enterprises frequently came out of the capital chain tension news. In this regard, Zhang Xuejun said, with traditional enterprise support e-commerce enterprises, and rely on venture capitalists traditional electricity supplier, there is a big difference. He revealed cheap jordans online that at the beginning of the establishment of the initial purchase of $200 million investment, the current $100 million has been in place.
it is understood that, as early as last July, at the beginning of the purchase of on-line, there are rumors BELLE Group invested $200 million to excellent purchase network. After less than a year's development, excellent buy has become China's top three footwear B2C e-commerce enterprises. Zhang Xuejun said, is expected to buy this year's sales scale will reach 600 million, -7 billion yuan.
talking about the construction of logistics system, Zhang Xuejun said, "excellent purchase" for the time being without self logistics considerations. At present, we have set up storage centers in Beijing, Shanghai, Shenzhen and Wuhan, with more than 40 thousand square meters of warehouses. "Chengdu has always been more attention to our market, our data show that the price of Chengdu consumers more at present and purchase have been identified will be established in Chengdu storage center, and the site has entered the stage." Zhang Xuejun revealed.
excellent purchase will build electronic business platform luxury electricity supplier model problem Although
is an e-commerce company with BELLE's investment, Mr. Zhang Xuejun said that the acquisition is not an extension of BELLE's online sales channels. "Excellent buy" is the target platform, rather than brands, brands operating products, platform operators are users. As a platform business, excellent buy the future will expand in addition to footwear other than the merchandise category, especially clothing, bags, sports goods.
for the recent period of time, many luxury electricity providers have closed phenomenon, Zhang Xuejun said, "I feel the luxury business model let me some cannot read it, there are some problems," said Zhang Xuejun, not financial and other issues, from the supply perspective, luxury electricity supplier model is somewhat difficult to maintain, "you do 500 million, 1 billion sources may be no problem, but when you do 5 billion, 10 billion, 30 billion, luxury goods will certainly be a problem". (information source: Tianfu Morning Post) (editor in chief: Qiu AI)BbsImg139052945077814_570_570.jpg (45.44 KB, download number: 0)
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